This Program has been designed specifically for
New and Aspiring Flower Shop Owners and Staff
Friday evening 5 - 9 pm
Saturday 9 am - 4 pm
Bring a lunch – this is 30 hours of material packed into
a content-rich, 11-hour program.

Take 11 hours to focus on the BUSINESS of your business!

• Discover how you are losing money every day. It’s time stop the leaks!
• Review your pricing strategy – stop losing money on every arrangement.
• Learn marketing ideas to expand your business and improve customer relations.
• Avoid being the florist who loses orders every day due to poor telephone tactics.

A few of the Topics to be discussed:

“Pricing for Profit” – proper pricing techniques clearly demonstrated.

“Is there any MONEY in Wire Service?” – how do wire services REALLY work?

“Make your Telephone Work for YOU!” – 16 tactics to empower your staff.

“Turn Unhappy Customers into Raving Fans!” – the ABC’s of customer service

“Who’s the BOSS?” – critical discussion about who REALLY runs the business

“Analyzing the Pros & Cons of Buying a Shop vs Starting one from Scratch”

“Developing a Cash Flow Chart” – Nightmares avoided – success assured!

“Marketing Magic on a ShoeString” – many ideas to market your floral business.

$299/person
(Plus $149 for Spouse or Business Partner)
Includes 115 page printed Business of Floristry Manual.

You will pick up enough tips and learn to implement sufficient new policies
that will save you more than twice the tuition fee in your first week back in your shop!

Call to Register
604-525-5819
Academy of Floral Design - Pacific Rim - Vancouver
335 Columbia Street EAST, New Westminster, BC
2 blocks from Sapperton SkyTrain,
across from the Royal Columbian Hospital

Cheryl and Sandy with Business Instructor, Beverley Woodburn

CLASS DATES - 2007

The Business of Floristry Program is only available in Vancouver

November 30 and December 1
2008 Dates Coming Soon!

METHODS OF PAYMENT

Registration Fee of $100.00 is required to reserve your place.
Full payment is due first day of class.

AFD accepts payment in the following manner:
Cash
Cheque / Money Order
Credit Card
Debit Card

LOCATION & CONTACT INFORMATION

The Academy of Floral Design - Pacific Rim -Vancouver
is located within
The New Westminster Floral Company
335 EAST Columbia Street, New Westminster, BC V3L 3W8

Across from Royal Columbian Hospital in Sapperton
2 blocks from the Sapperton SkyTrain Station

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